Gainsight
Helping a Unicorn Scale with Style
We helped launch Gainsight Essentials, creating a distinct brand identity and Webflow site that speaks directly to startup SaaS teams. From logo to collateral, everything balanced approachability with Gainsight’s established credibility.
About Gainsight
Gainsight is the industry leader in customer success software. As they scaled into unicorn status, they launched Gainsight Essentials, a version of their platform designed to help early-stage companies adopt best-in-class customer success tools without enterprise-level complexity.
The Challenge
Launching a new product line inside a fast-growing company is no small feat. Gainsight needed a distinct, approachable brand for Essentials, one that would appeal to startups and SMBs while still aligning with Gainsight’s enterprise credibility. On top of that, they needed cross-functional creative support across multiple departments as the brand scaled rapidly.
How We Got it Done
- Brand identity and logo design
- Visual guidelines and moodboards
- Custom illustration and iconography
- Sales decks, ebooks, pitch templates
- Blog and social media graphics
- Department-wide design support across marketing, sales, and product
Designing a Lighter, Brighter Gainsight
We worked closely with Gainsight’s teams to create a new visual identity for Essentials—one that felt credible but not overly corporate. Our team developed a logo, illustration system, and moodboard that communicated the product’s clarity, ease, and approachability.
Essentials looked different on purpose—but stayed true to Gainsight’s people-first values and growth mindset.
From Web to Wow
We designed and developed a high-conversion Webflow microsite that clearly told the Essentials story. Interactive visuals, simplified messaging, and clear CTAs helped educate a newer audience and accelerate adoption.
Truly Embedded Support
Our partnership with Gainsight went far beyond a one-time launch. As they grew into unicorn status, our team was embedded across departments, supporting everything from one-pagers to pitch decks to social campaigns.
At times, we were so involved that we were mistaken for internal Gainsight employees—and we took that as the highest compliment.
Scaling a Product and a Brand
With Little Taller’s help, Gainsight Essentials launched as a strong, strategic extension of the brand, backed by custom tools, scalable assets, and a microsite that could evolve with the product.
It was more than just a launch. It was a foundation for growth.
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