Lean Partnerships: Enablement & Engagement Keep Partners Selling Without Overbuilding Process

Speakers

• Louise Grant (Loucerna).
• Kyle Burnett (Little Taller).

It is easy to get busy. It is also easy to confuse activity with progress.

Most partner teams are doing a lot. Portals, assets, certifications, reports. The challenge is not effort or data. The challenge is knowing which signals actually show that a partnership is healthy, engaged, and moving forward. In this session of the Lean Partnerships Build Launch Grow series, Louise Grant and Kyle Burnett reframe partner engagement away from surface-level activity and toward partner contribution and momentum.

Rather than asking are partners are active, this session focuses on a more useful question. Are partners contributing in ways that move the business forward? You will learn how to simplify enablement, focus on the right data points, and design engagement rhythms that keep partners selling without overwhelming them or your internal team.

What You’ll Learn

• What partner engagement really means and why it is not always visible in dashboards
• How to enable partners without overloading them with portals, assets, or process
• Which data points actually indicate momentum versus noise
• How to keep engagement personal while operating at scale
• How enablement and engagement should evolve across the partner lifecycle

Why It Matters

Most teams do not have a data problem. They have a focus problem. Partner tools generate a lot of information, but not all information is useful. Downloads, logins, and certifications can be helpful, but they rarely tell the full story of whether a partnership is working. This session shows how to simplify enablement, make partner contribution more visible, focus on signals that reflect real progress, and build engagement that supports selling rather than administration. You will walk away with a practical framework for understanding partner health, maintaining momentum, and designing engagement in a way that is sustainable, human, and effective.

Ready to improve partner engagement without adding complexity. Access the on-demand session of Lean Partnerships Enablement & Engagement to learn how to simplify enablement, avoid data overload, and keep partners selling at every stage of the lifecycle.

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Missed the earlier sessions?

Catch up anytime on our site with previous Lean Partnerships webinars, including Go to Market Planning, Program Structure, and Partner Recruitment and Onboarding.