Gainsight Essentials

Branding a Successful New Product Line

The Goal

Create a distinct, scalable brand for Gainsight’s new product line that helps startups adopt customer success tools and drives rapid market growth.

The Challenge

Gainsight, the leader in customer success technology, had built strong traction in the enterprise market. But to expand its reach, the company wanted to create a product tailored for startups and scaling SaaS companies.

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The challenge: build a brand that was clearly part of the Gainsight family while standing on its own with a unique value proposition, streamlined feature set, and appeal to a smaller audience.

Key Outcomes

  • Successfully launched a new SaaS product line with a clear brand identity
  • Reached adoption goals quickly by aligning product, sales, and marketing efforts
  • Delivered a full end-to-end launch package spanning digital, print, and sales assets
  • Created a product brand so successful it was eventually integrated into Gainsight’s core offerings

The Results

Brand Identity

Differentiated yet connected to Gainsight’s core

Marketing Assets

Launch kit with user guides, one-pagers, and education content

Sales Enablement

Pitch decks and collateral tailored to startups

Microsite

essentials.gainsight.com with product tours and adoption-focused messaging

Our Approach

Little Taller partnered with Gainsight to deliver the brand identity, marketing package, and sales enablement needed to launch Gainsight Essentials.

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Brand Identity & Positioning

  • Differentiated Essentials as a leaner, focused product while keeping ties to Gainsight’s core identity
  • Developed a clear value proposition and messaging to resonate with SaaS founders and growth-stage teams

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Marketing Package

  • Built a comprehensive SaaS launch kit with all branded assets needed to scale adoption
  • Designed educational content to help users understand streamlined features
  • Produced user-facing guides, one-pagers, and digital collateral

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Sales Enablement

  • Equipped the sales team with pitch decks, collateral, and visual tools
  • Created branded templates and resources to accelerate adoption goals

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Microsite Design & Development

  • Designed and developed essentials.gainsight.com‍
  • Added product tours, compelling messaging, and conversion-driven design to entice new users

Tools & Platforms

  • Custom Microsite Development
  • Branded Marketing Collateral
  • Sales Enablement Templates

Little Taller Services

  • Brand Identity & Positioning
  • SaaS Launch Package Development
  • Sales Enablement & Pitch Decks
  • Microsite Design & Development

Launching a new product line?

We’ll brand it, design it, and equip your team to scale it.

Work With Us