AnyRoad

Approachable Branding to Drive Thought Leadership

The Goal

They needed a full-scale rebrand that could simplify their story, elevate credibility, and position them as the go-to leader in their industry.

The Challenge

AnyRoad builds experiential marketing software for consumer brands. They had the product power, but their brand wasn’t telling the story clearly or confidently enough.

  • Their visual identity felt formal and unapproachable, not aligned with the innovative MarTech space.
  • Competitors were all shouting features; no one had stepped up as a thought leader.
  • The website and marketing collateral lacked consistency, creating friction for users trying to understand the tool.

Key Outcomes

  • Repositioned AnyRoad as the first thought leader in the experiential marketing space
  • Established a consistent, modern brand identity across digital and physical collateral
  • Launched a new Webflow site optimized for conversion and SEO
  • Delivered a complete suite of sales and marketing templates to empower their team
  • Created custom illustrations that made the product story clear and relatable

The Results

New Logo + Brand Guidelines

Approachable, modern, and credible identity system

Custom Illustrations

Visual storytelling to explain product use cases

Webflow Redesign

Faster, conversion-focused site with integrated analytics

Educational Collateral

Consumer Trends Review, guides, and blogs featuring new branding

Sales Templates

Case studies, decks, and one-pagers to keep the team aligned

Our Approach

Little Taller partnered with AnyRoad to deliver a full brand and website overhaul, rolling out a fresh, approachable identity across digital and physical assets.

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Discovery & Strategy
 We kicked things off with a full audit of assets and competitors, then worked with AnyRoad to define their ideal audience and capture a clear brand voice.

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Brand Identity Design

  • Redesigned the logo to balance credibility and approachability
  • Built new brand guidelines: color palette, typography, UI styles, tone of voice
  • Created moodboards and custom illustrations to visualize how the platform works

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Website Redesign in Webflow

  • Designed a conversion-driven sitemap and user flow
  • Built high-fidelity prototypes and developed the new site in Webflow
  • Configured Marketo, Google Analytics, and other tracking tools
  • Migrated content, optimized for SEO, and launched with speed and performance in mind

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Marketing Collateral

  • Designed branded templates for sales decks, one-pagers, and case studies
  • Rolled brand updates into educational content like the Consumer Trends Review, guides, and blogs
  • Delivered Marketo email and landing page templates for marketing campaigns

Tools & Platforms

  • Figma
  • Webflow
  • Marketo
  • Google Analytics

Little Taller Services

  • Brand Identity Design
  • UI/UX Design
  • Webflow Development
  • Marketing Collateral Design
  • Content & Audience Strategy

Does your brand lack clarity and confidence?

Let’s build an identity that makes you the leader in your space.

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