Tether Tools
Custom Tools for a Sharper E-commerce Experience
To support Tether Tools’ complex product catalog, we designed a custom workflow builder that recommends the right gear for photographers’ setups, making their e-commerce experience more intuitive and increasing kit sales.
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About Tether Tools
Tether Tools creates high performance tools for photographers and filmmakers—from high speed cables and adapters to workstations, accessories, and custom software. Their products support creative professionals in producing their best work with greater efficiency, safety, and precision.
The Challenge
Tether Tools sells a wide range of specialty products, each tailored to a very specific use case or camera setup. With so many options, their customers often needed help finding the right gear. The challenge was to improve the ecommerce experience through better site architecture and a custom built tool that guides users to the products they actually need.
How We Got it Done
- Content marketing
- Information architecture
- Website feature design and development
- E-commerce readiness
- Custom selector tool
A Workflow Builder That Actually Works
To match the complexity of their product catalog, we designed and developed a workflow builder tool that guides users through a simple, personalized shopping experience. Visitors can select their equipment type, use case, and other criteria to receive curated product recommendations in real time.
The selector not only makes shopping easier, it improves conversion rates by connecting professionals with the right tools faster.
Functionality That Feels Seamless
Our engineering team worked closely with Tether Tools’ internal experts to understand the full range of use cases. Then we built a unique frontend experience that delivers reliable results across devices.
On top of the workflow tool, we optimized the ecommerce infrastructure and supported their marketing team with creative assets for campaigns and social.
Framing a Platform for Growth
Whether it is a single adapter or an entire camera rig, Tether Tools now has the tools in place to serve their growing customer base with clarity, confidence, and style. From the shopping experience to the product catalog, every detail is now dialed in for professional grade ecommerce.
