StartupAZ

Building the Next Generation of Arizona Entrepreneurs

StartupAZ exists to help Arizona’s most promising early-stage founders with access to the tools and resources they need to build great companies. As part of the Collective program, Founder groups manage their goals, KPIs, and accountability action items with technology developed by Little Taller.

The Goal

Build a connected digital platform that unites Arizona’s founders, mentors, and alumni while helping StartupAZ scale its programs, track impact, and strengthen the state’s entrepreneurial community.

The Challenge

StartupAZ is a foundation dedicated to helping Arizona tech entrepreneurs grow their businesses while giving back to the local startup ecosystem.

As the organization scaled, they needed:

  • A modern website to showcase their mission and programs
  • A custom user portal to manage the StartupAZ Collective, a 12-month accelerator program
  • A cohesive brand identity that reflected innovation, community, and growth

Key Outcomes

  • Delivered a modernized web presence that reflects StartupAZ’s mission
  • Built a custom accelerator portal to streamline program management
  • Connected founders, alumni, and mentors with integrated communication tools
  • Developed KPI dashboards to track founder performance and program outcomes
  • Established a scalable digital ecosystem that supports Arizona’s next generation of entrepreneurs

The Results

Website Homepage

Contemporary design with clear program highlights

Founder Portal

Secure onboarding and resource hub for cohorts

Slack Plugin

Communication tools connecting alumni and mentors

KPI Dashboards

Company performance and progress tracking

UI Style Guide

Brand consistency across all platforms

Our Approach

Little Taller partnered with StartupAZ to deliver a full suite of branding, web design, and digital platform development.

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Website & Branding

  • Designed and launched a contemporary website highlighting programs and initiatives
  • Created a comprehensive UI style guide with brand colors, typography, and digital assets
  • Ensured consistency across the website, portal, and collateral

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StartupAZ Collective Portal

  • Built a secure, easy-to-use platform for cohort founders and alumni
  • Streamlined onboarding for new founders
  • Developed tools for networking, talent access, and educational resources

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Community Connection Tools

  • Integrated a Slack plugin to connect founders, alumni, and mentors
  • Built a searchable directory of Founders in Residence and shared resources
  • Enhanced communication and collaboration across cohorts

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Data & KPI Dashboards

  • Designed dashboards that track company revenue, goals, and quarterly performance
  • Aggregated critical data points for founders and StartupAZ’s internal team
  • Provided actionable insights for decision-making and program measurement

Tools & Platforms

  • WordPress
  • Custom JavaScript
  • Slack API

Little Taller Services

  • Branding & Visual Identity
  • Website Design & Development
  • Portal Design & Development
  • UI/UX Design & Style Guide Creation
  • Community Platform Integration

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