Impala Scrubs

Designing a Complete Fashion Brand

The Goal

Build a stylish, scalable brand and eCommerce experience that redefined medical scrubs through quality design, inclusive fit, and confident personality.

The Challenge

Impala Scrubs, a medical scrubs brand founded within the Little Taller Venture Studio, set out to disrupt a crowded market by offering scrubs that were not only durable and comfortable but also carried a sense of style and personality.

The team needed more than a logo and a website. To bring Impala to life, the project required:

  • A brand identity with personality and staying power
  • Physical product design and sourcing for scrubs
  • A scalable eCommerce platform‍
  • A comprehensive go-to-market strategy to launch and grow

Key Outcomes

  • Took Impala from concept to market as a full Venture Studio brand
  • Delivered a scalable WooCommerce eCommerce site for scrub sales
  • Built a brand identity that balances professionalism with personality
  • Managed product design and manufacturing sourcing across global vendors
  • Supported a successful market launch with multi-channel marketing campaigns

The Results

Website Homepage

Custom WooCommerce storefront

Logo & Brand Identity

Inspired by Impala horns, earthy tones with modern accents

Product Design

Scrubs developed with designers and manufacturers worldwide

Mobile Experience

Inclusive, accessible design for all users

Marketing Campaigns

Social media, email, and content assets for launch

Our Approach

Little Taller led Impala from concept to launch, managing every stage of the brand and product journey.

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Branding & Visual Identity

  • Designed a custom logo inspired by Impala horn shapes
  • Built a natural, earthy color palette with playful pops to balance professionalism with style
  • Extended the brand across packaging, digital assets, and marketing collateral

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Product Design & Manufacturing

  • Partnered with local and international seamstresses and manufacturers
  • Consulted on cut, fit, and fabric durability to ensure comfort and longevity
  • Coordinated sourcing, design, and quality control across time zones

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eCommerce Design & Development

  • Built a WordPress + WooCommerce platform for online sales
  • Designed product pages to showcase quality and style while optimizing for conversion
  • Prioritized accessibility and inclusivity across web and mobile

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Marketing & GTM Strategy

  • Developed evergreen brand messaging and imagery for launch and beyond
  • Designed and executed campaigns across social media, email marketing, and content
  • Created a scalable digital marketing foundation to position Impala for future growth

Tools & Platforms

  • WordPress + WooCommerce
  • Multi-channel Marketing Systems
  • Custom Packaging & Product Sourcing

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Little Taller Services

  • Brand Identity & Logo Design
  • Product Design & Manufacturing Support
  • eCommerce Website Design & Development
  • Marketing & Go-To-Market Strategy
  • Venture Studio Support

Got a bold idea? We’ll help you bring it from sketch to shelf.

From product design to eCommerce launch, our Venture Studio turns concepts into thriving brands.

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