Greyson

Branding for a Family-Owned Hemp Farm

The Goal

Transform Greyson Organics into a modern hemp brand with cohesive design, storytelling, and an eCommerce platform that drives growth.

The Challenge

Greyson Organics, a family-owned farm in Missouri, had grown from producing organic crops to becoming the largest hemp and CBG farm in the state.

But their digital presence hadn’t kept pace:

  • No eCommerce channel for CBD, CBG, and hemp products
  • No cohesive brand identity across packaging, digital, and collateral
  • No storytelling to connect their family roots with their new industry leadership

They needed a partner to rebrand Greyson Organics and launch an online store that would scale their revenue and reputation.

Key Outcomes

  • Transformed Greyson into a modern, digitally enabled hemp brand
  • Launched a scalable WooCommerce eCommerce site for hemp and CBD sales
  • Created a memorable brand mascot loved by both the client and their customers
  • Extended the Greyson brand across packaging, apparel, and swag‍
  • Built an educational platform to differentiate on transparency and science

The Results

WooCommerce Website

Catalog, checkout, and education hub

Product Catalog

CBD oils, hemp, and cannabinoids

Brand Identity

Logo + custom mascot “Gracie the Donkey”

Product Packaging

Branded hemp products with illustrated mascot

Merchandise

Apparel and swag featuring Gracie

Our Approach

Little Taller partnered with Greyson Organics to rebrand from the ground up and build a modern eCommerce experience.

‍

Brand Identity & Mascot

  • Designed a bold new logo and visual identity
  • Illustrated a custom mascot. Gracie the Donkey, to embody the family’s story and values
  • Extended branding into packaging, swag, and digital collateral

‍

eCommerce Design & Development

  • Built a WooCommerce-powered website to handle online ordering
  • Designed product catalog pages for CBD oils, hemp flower, cannabinoids, and apparel
  • Implemented secure checkout and streamlined fulfillment workflows

‍

Educational Content

  • Added research-driven content to build trust and credibility
  • Created a knowledge hub with articles and scientific data behind Greyson products

‍

Collateral & Packaging

  • Designed product packaging featuring Gracie the Donkey
  • Expanded mascot into apparel and branded merchandise available on the site

Tools & Platforms

  • WooCommerce
  • Custom Packaging Design
  • Branded Collateral

‍

Little Taller Services

  • Brand Identity & Visual Design
  • Mascot Illustration & Packaging
  • eCommerce Website Design & Development
  • Content Strategy for Education + Transparency

Your brand is more than a logo, it’s a story.

We design brands and digital experiences that scale family businesses into industry leaders.

Work With Us