Granterra

A Hub of Havasupai Resources

The Goal

Create a digital hub that simplifies Havasupai Falls trip planning and captures the spirit of adventure through inspired design.

The Challenge

Havasupai Falls in northern Arizona is one of the most stunning and remote destinations in the U.S., attracting thousands of hopeful adventurers every year. But planning the trip isn’t easy:

  • Permits are limited and difficult to secure
  • Visitors often need help with equipment, lodging, and trail planning
  • Covid-era changes added even more complexity around booking and rebooking

Granterra set out to be the digital hub of resources for Havasupai Falls visitors and partnered with Little Taller to bring that vision to life.

Key Outcomes

  • Launched a centralized resource hub for Havasupai Falls adventurers
  • Simplified permit and trip planning with modern digital tools
  • Expanded business model with paid memberships and merchandise sales
  • Delivered a brand identity and collateral package that reflects the majesty of the Grand Canyon‍
  • Blended digital content + physical collateral to create a full travel experience

The Results

Website Homepage

Resources for permits, packing, and trail planning

Permit Hub

Covid-era updates and rebooking support

Membership Plans

Paid tiers with exclusive content

Brand Package

Fonts, color palette, and Southwest-inspired styling

Coffee-Table Book

Illustrated planning guide with watercolor art

Outdoor Apparel:

Functional branded gear for Havasupai visitors

Our Approach

Little Taller worked with Granterra to design a comprehensive digital + physical experience for adventurers.

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Website & Mobile Experience

  • Designed and developed a modern site + mobile app with resources for permits, packing, trail maps, and nearby lodging
  • Added a Covid information hub to help visitors navigate the new permit process
  • Introduced paid membership tiers to unlock exclusive resources and preserve sensitive destinations

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Content & Travel Resources

  • Published guides on what to pack, trail routes, cooking suggestions, and waterfall maps
  • Designed content for a multigenerational audience of adventurers, from first-timers to seasoned hikers

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Branding & Visual Identity

  • Crafted a bold brand package with fonts, palette, and styles inspired by the Grand Canyon and Southwest region
  • Produced brand-aligned digital and print materials to complement the online experience

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Collateral & Merchandise

  • Designed a coffee-table book featuring custom watercolor illustrations—both functional and visually stunning as a planning tool
  • Produced outdoor apparel tailored to regional weather, sold through the Granterra site

Tools & Platforms

  • Custom Website & Mobile App
  • Membership System Integration
  • E-Commerce for Apparel

‍Little Taller Services

  • Branding & Visual Identity
  • Website & Mobile App Design
  • Content Development & UX Strategy
  • Custom Collateral Design (coffee-table book)
  • E-Commerce & Merchandise Design

Is your audience is already searching for adventure?

We design brands, websites, and resources that inspire exploration while keeping the journey seamless.

Work With Us