Champions Collective

Athlete-Focused Visual Strategy and Development

Champions Collective was a concept launched by former NFL quarterback Brock Osweiler. He wanted to create a camp experience catered to high-level high school athletes. Little Taller came in to design the visual strategy and develop digital assets.

The Goal

Create a powerful brand and digital platform that captures the energy of elite athletes and drives engagement for Champions Collective camps and merchandise.

The Challenge

Former NFL quarterback and Super Bowl Champion Brock Osweiler wanted to launch a new venture: a camp experience tailored to high-performing high school athletes. The goal was to inspire and train future college standouts and potential professional players, while giving them mentorship from athletes who had been through the journey.

To make the concept real, Champions Collective needed:

  • A strong, recognizable brand identity
  • A modern website with registration and e-commerce functionality
  • Digital assets that would match the energy and focus of elite athletes

Key Outcomes

  • Launched the Champions Collective brand from concept to reality
  • Delivered a modern website with registration, billing, and e-commerce
  • Designed bold, athletic visuals that matched the camp’s energy
  • Positioned Brock Osweiler and his coaching staff as trusted leaders and mentors
  • Created a scalable digital framework for future camps and merchandise expansion

The Results

Website Design

Homepage + camp landing pages with clear CTAs

Camp Pages

Location-specific details, registration, and schedules

Athlete-Focused Visuals

Movement, energy, and bold imagery

Registration Flow

Integrated contact forms and secure billing

Merchandise

Uniforms, apparel, and accessories designed and sold online

Coaches Page

Highlighting Brock Osweiler and NFL-level coaching staff

Our Approach

Little Taller partnered with Brock to quarterback the entire brand rollout, from visual identity to website and digital assets.

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Brand Identity & Visual Strategy

  • Designed the logo, typography, and full brand system
  • Created athlete-forward digital assets with bold, energetic visuals
  • Delivered content design that resonated with high school athletes and their families

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Website & UX Design

  • Built a clean, modern site highlighting camp dates, locations, and registration CTAs
  • Designed camp landing pages that provided all the essentials at a glance
  • Integrated registration forms with secure billing to make sign-ups seamless

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E-Commerce & Product Design

  • Designed uniforms, swag, and branded merchandise
  • Developed an e-commerce section for both camp and online retail sales
  • Products included athletic tops, bottoms, and accessories

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Highlighting Leadership for Credibility

  • Strategically wove Brock Osweiler into the site to showcase credibility without overshadowing the program
  • Created a coaches page that highlighted NFL experience and mentorship from pro athletes

Tools & Platforms

  • Figma
  • WordPress
  • WooCommerce
  • Custom registration + billing integrations

Little Taller Services

  • Brand Identity & Logo Design
  • Website Design & Development
  • UX Strategy for Athlete-Focused Audiences
  • E-Commerce Development
  • Content Strategy & Visual Assets

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We’ll help you build it from the ground up, from logo to website to e-commerce.

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