Avondale 2.0

Building a Digital Identity for a Growing City

The Goal

Create two cohesive, user-friendly websites that showcase Avondale’s economic opportunities and lifestyle attractions while supporting long-term city growth.

The Challenge

Avondale, Arizona is one of the fastest-growing suburbs west of Phoenix. With a booming population and an ambitious 5-year growth plan, city officials needed a digital identity that could:

  • Attract new businesses and highlight a pro-growth economy
  • Showcase lifestyle perks and cultural attractions to residents and visitors
  • Provide resources for small business owners and entrepreneurs
  • Present a polished brand that matches the city’s rapid development

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Their existing sites weren’t enough to tell that story. They needed a full refresh, one for economic development and one for tourism, with ongoing support to keep things running smoothly.

Key Outcomes

  • Delivered two distinct but cohesive websites for economic development and tourism
  • Elevated Avondale’s digital presence to match its rapid suburban growth
  • Built resources that support both business attraction and resident engagement
  • Delivered scalable WordPress solutions for ongoing city-wide campaigns
  • Established LT as a long-term partner for city branding and digital identity

The Results

AvondaleEdge.com Homepage

Economic development hub with incentives and real estate listings

Resident Resources

Job board, school search, and The Cutting Edge newsletter

Small Business Tools

Marketing, advertising, and demographic analysis features

DiscoverAvondale.com Homepage

Tourism-focused design with quick links to top attractions

Attractions Showcase

NASCAR, The BLVD, Old Town Avondale dining and entertainment

Our Approach

Little Taller partnered with Avondale to build a dual-site digital presence that reflects both the business and cultural sides of the city.

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Avondale Edge – Business Attraction

  • Designed and developed a WordPress site featuring resources for potential business owners
  • Integrated tools for analyzing demographics, suppliers, and competition
  • Highlighted tax incentives, commercial real estate availability, and welcome kits for new businesses
  • Created resident-focused resources like job boards, school search, and the “Cutting Edge” newsletter

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Discover Avondale – Tourism & Lifestyle

  • Built a highly visual, visitor-friendly website showcasing attractions like NASCAR, The BLVD, and Old Town Avondale
  • Designed quick links for dining, events, and entertainment
  • Focused on user-friendly navigation to make trip planning effortless

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Ongoing Partnership

  • Provided continuous WordPress support: plugin updates, landing page design, and site cleanup
  • Led two major site refreshes over recent years to keep branding fresh and functional
  • Continue to collaborate with city officials on digital growth initiatives

Tools & Platforms

  • WordPress
  • Custom WordPress plugins
  • Newsletter integration

Little Taller Services

  • Website Design & Development
  • WordPress Support & Maintenance
  • City Branding & Digital Identity
  • UX Design
  • Ongoing Partnership & Growth Strategy

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