Anderson Mobile Grooming

Branding a Family-Owned Business for Millennial Dog Parents

The Goal

The Challenge

When Lars Barlow launched Anderson Mobile Grooming in Charlotte, NC, they saw an opportunity to serve a niche but growing market: Millennial dog parents, specifically poodle owners who value premium care.

With plans to scale to 4 vans and 8–10 groomers, they needed a brand identity that:

  • Felt clean, modern, and trustworthy
  • Positioned the service as family-owned but professional
  • Stood out in a competitive, local-first market

Key Outcomes

  • Established a professional, approachable brand system ready to scale
  • Helped Anderson Mobile Grooming differentiate as a clean, premium service for millennial pet owners
  • Designed practical sales collateral to support early customer acquisition
  • Provided a visual toolkit that extends from digital presence to physical vans

The Results

Logo Design

Final brandmark and color system

Van Wrap Mockup

Mobile billboard for neighborhood visibility

Uniform Concepts

Branded apparel for staff consistency

Sales Flyer

Local distribution to drive early bookings

Pet Accessories

Branded collateral concepts for customer loyalty

Our Approach

Little Taller partnered with Anderson Mobile Grooming to craft a visual identity and sales collateral system that would resonate with the right audience from day one.

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Brand Identity Development

  • Built mood boards to explore tone and visual direction
  • Designed and refined logo concepts to final brand mark
  • Created brand guidelines covering: logo usage, typography, color palette, imagery style
  • Produced real-world mockups: uniforms, branded t-shirts, and vehicle wraps

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Sales Collateral & Marketing Assets

  • Designed a flyer for local promotion and distribution
  • Concepted additional branded collateral to build recognition:
    • Fetch ball, collar and leash set
    • Branded bowls, frisbees, toys, and pet bandanas

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Execution & Delivery

  • Delivered all logo files and brand assets in client-ready formats
  • Structured the process with clear rounds of iteration for feedback and sign-off

Services by Little Taller

  • Brand Identity & Visual System
  • Logo & Brand Guidelines
  • Print & Digital Collateral Design
  • Sales Enablement Materials

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